Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards — namely higher CTRs at lower cost — make this effort worthwhile in the long run.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. This is because all ads go through a process known as the ad auction before appearing alongside search results. The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend per click to have their ads appear alongside results relating to those keywords.
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
Maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. These were the benefits of search engine marketing which have motivated companies all over to make use of it. Looking at the benefits that SEM offers, it was only a matter of time that companies would start using it tremendously. This accounts for increasing competition on certain keywords which brings me to my next point.
To win keywords with high competition, you will have to consequently increase your budgets and thus, sometimes it can get expensive for you. In the initial stages, you may not be fully aware of what your optimum bid per click should be, and thus, you may experience low ROI.
This one of those disadvantages that one has no control over. If a user has installed an ad blocker, then they may not see your ads, resulting in a loss of impressions. As you can see, the benefits of search engine marketing clearly outdo the disadvantages. The disadvantages listed above can be avoided or overcome, firstly through a few rounds of trial and error.
And secondly, getting some professional help like learning from experts if you want to get your hands dirty or hiring SEO specialists.
If you wish to hire an SEM Specialist, you can hire from us from our highly trained professional candidates. A lot of companies are also upskilling their employees through corporate training which provides customized digital solutions and you can do that too! With the phenomenal growth of digital marketing in the current era, more people have become aware of the importance of optimizing their websites to rank on the first page of the SERP.
Where companies are using SEO to organically rank on the search engines, we believe it is not enough. The competition has risen tremendously which calls for SEM efforts. Making use of pay-per-click PPC can be very beneficial for businesses that want immediate results and grow their online presence.
Since PPC can be heavily customized, it allows you to target specific keywords to reach your audience, you can set the time of day, date, and frequency of your ads, geographic location, device used, and you can also conduct remarketing targeting those individuals who have visited your site previously.
Zomato uses SEM extensively in their marketing tactics, which helped them acquire greater awareness. It focuses on keywords linked to food, internet ordering, restaurant names, and much more. It is aimed at people who would like to have food delivered to them. And there is nothing better than learning it from industry experts and professionals who have been practicing it for years.
This gives you an added benefit of learning from their successes and failures. Another option for all those looking for an all-around knowledge of digital marketing including SEM is our 3-month Online Digital Marketing Course. It is an intensive course with numerous trainers lined up for various skills. And it offers guaranteed placements too.
And if not, then we have something for all those looking to become an SEM specialist directly. We hope this blog has helped you gain insightful information about the benefits of search engine marketing. Let us know about your views in the comments section below. Your email address will not be published. Submit Comment. Contents show. Highly Intent-Driven. Quick and Easy to Manage. Fast Results. Boost Traffic. Negative Keywords Option. Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.
Visualize the last time you searched for something whether that be on Google, Yahoo, or Bing. Various studies have found that the higher you are on the SERPS the more likely you are to gain traffic to your website.
But the question is how does Google determine who gets these top placements? This is where search marketing comes into play. The answer is simple. This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. As we went over above, this is the process of gaining presence via unpaid efforts. The ads that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads.
See the image below — the ads which are organic are the ones found in the green box below the top paid placements highlighted in blue.
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