Please Sign In and use this article's on page print button to print this article. How To: Marketing. By Bryce Sanders — Contributing Writer. Sep 1, Related Content. How to tell if 'I don't do business with friends' is an excuse. To that, you can add the product placements in TV shows, or if you are watching sports, the virtual ads that overlay the TV images.
Expect to experience 20 ads an hour. Almost every shop window is an ad of a kind, and signage abounds. You can also throw display ads onto this category — in bars, at bus stops, at train stations, in buses, on trains, or in the metro. At the cinema. The time the cinema says the movie starts is the time the 15—20 minutes of movie ads start, exposing you to about 70 annoying ads that are immune to a fast-forward button — and also movie trailers you might enjoy. In the mail. Some of that junk mail is, of course, catalogs awash with ads.
Newspapers and magazines. You expect to see ads and inserts in newspapers and magazines. On PCs and laptops. With PCs, the main source of ads is email and almost every other messaging app. Of course, the web is awash with ads, display ads, pop-ups, ads on videos, and so on. Those are self-solicited although the rest are probably unwelcome. The use of ad blockers is prevalent and growing. One ad-blocking business, Bad Ad Johnny, estimates that the average internet user encounters 11, ads per month or per day.
Why does this happen? Well this takes place for two reasons. First, the human brain cannot absorb and digest so much information. Second, super saturation of ads has resulted in a phenomenon called banner blindness. Essentially, most of us have learned to ignore any banner-like information we see on the internet.
It sounds like a perfect moment for ad blocking solutions to come into play. It also looks like the right time for brands to recognize the need for less intrusive marketing strategies.
Advertising has become cheap in cost and quality. Now it takes only a few hours or less to run a massive advertising campaign capable of reaching millions of perfectly-targeted users from all around the globe. The more ads released, the less effective they become. When spoken simultaneously, even the most well crafted messages become little more than noise. High competition and an ever-decreasing consumer attention span makes brands do whatever they can to compel us to buy.
The outcomes are drastic. The world becomes cluttered with ads. Should we call it a global ad pollution problem? There is always a way out. Instead of trying to cover every blank spot with a logo, company name, or marketing message, brands should consider a different approach.
Both platforms are relatively new, and yet both have already built a huge user base. With new platforms also comes an increase in the number of ads. Known as social media marketing, many big brands are continually expanding their marketing efforts to ensure they get the most exposure on every platform. This means that whenever a new social platform is created, expect to see plenty of ads as brands take advantage of the marketing opportunity. With new platforms being created every year, expect to see more social media advertising in the future.
However, with most of the new technologies being digital, the introduction of plugins and software like adblockers will start to greatly decrease the number of ads we see. A recent kickstart project showcased the idea of glasses that block all screens , and in an article by Vice, they explored the concept of using them to block ads in the real world. Could this be the future of adblocking and reducing how many ads we see per day?
Possibly, but only time will tell how effective and useful they are. But with a combination of digital and real-life adblockers, this could be the solution to the growing number of ads per day. Sam Carr October 10th, Sam Carr February 15th, But just how many adverts do we see in a given day?
Is it in the hundreds?
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