With more and more people trying to find more environmentally-friendly, healthy ways to get their protein , Taco Bell is trying to stay one step ahead of the game with the introduction of their protein Power menu. You're not the only one wondering what's up with that, and Take Part says it's part of their move to offer some healthier alternatives. This particular menu is high-meat, high-protein, low-fat, and low-carb. It's also unrolling slowly, so there will likely be changes to what you see on offer at Taco Bell today.
Whether or not anyone needs as much protein as they're packing into each one of these meals is up for debate and nutritionists seem to suggest we already get plenty of protein already, without going out of our way.
But the important part for our sake of argument is that the re-branding isn't Taco Bell going back on their word. It's not an indication that their meat is anything but meat, it's an attempt to seem more healthy and, according to Quartz , pave the way for including alternate, non-meat protein sources in their menu down the road. It was one shared by sister companies also operating under the umbrella of Yum!
While other fast food chains were redoubling their efforts toward responsibly sourced products and their commitment to animal welfare, Yum! At the time, they were the only major chain in the US who hadn't put a plan in place for improving their sourcing. In fact, in CEO Greg Creed went as far as saying it just wasn't possible to switch to sourcing only from farmers who promised to go hormone- and antibiotic-free.
But there is good news. In , six public interest groups like the Center for Food Safety graded all your favorite fast food restaurants on their commitment to responsible sourcing via CNN. Taco Bell earned a B- on their report card, as they've since made significant strides toward making their chicken antibiotic-free. That's progress, at least. All right, let's talk about the elephant in the room. Or rather, the horse. In , the world was shocked by the discovery that horse meat had been found in Taco Bell meat.
Taco Bell announced via CNN that they were pulling their beef off the menu after finding it had been tainted with horse meat, but there's an important footnote to the story.
They weren't the only ones caught up in the scandal, either. By the time the fallout had settled, around 99 percent of samples were found to contain no horse whatsoever.
Taco Bell's seasoned beef is exactly that: seasoned beef. The crazy claims that started it all Instagram. They were sued over their ingredients Instagram. They spent millions to clear up the numbers Instagram. So what's in that other 12 percent? Some are more familiar than you think Instagram. That could deceive the public, which is why there is a class action lawsuit in the works.
Consumers have the right to easily learn what they are eating before making a decision to eat a taco or not, just like they need to know before buying cloned meat or genetically modified vegetables or products containing corn syrup. Perhaps they should call it Almost Taco Meat Filling.
Thank you, Corporate America, for yet another episode of food fun. Update: The LA Times reports that the lawsuit doesn't ask for any money , just a correction. Taco Bell has issued an official statement replying to the lawsuit.
Here's the deal. If it tastes good, what the fuck do you care? I mean, okay, if your concern is artificial chemicals in your food, I get it, but in that case you shouldn't have been eating this stuff anyway. But for the vast majority of us who aren't too picky about putting manmade things into our bodies hello soda!
Also, who cares what part of the cow it's coming from? Lactic acid : "This safe acid occurs in almost all living things, and we use a very small amount to manage the acidity to get the right flavor. Facebook Twitter Email. What's actually in Taco Bell beef? Share your feedback to help improve our site!
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