You can find advertisements on the homepage as well as on the forum pages. The price that Quora charge for it is usually influenced by how many advertisers bid for the spot. Just like other networks, Quora also provide a wide range of marketing and advertising solutions to businesses.
These include —. Text ads were originally the only ad format used by Quora. It is still among the most used ad format as it fits perfectly within the answers. Image ads, however, gives the advertiser an opportunity to stand out and even showcase the company logo alongside the ad image and caption text. Promoted answers are long-text form advertisements that lets the advertisers share detailed information about their offerings in a more engaging manner.
This helps the advertisers to establish thought leadership, grow top of the funnel awareness, and even execute their inbound marketing strategies. Usually such promoted answers are written by brand accounts which are called business profiles by Quora. Such business profiles are, again, a paid feature offered by the company as it has a strict rule of using original full names for the accounts for the free users.
But, there are also cases where the brands use famous faces brand ambassadors , employees, etc. Quora is at par with other social media channels when it comes to advertising. The company provides solutions where an ad can be targeted based on —. Did we miss something? Come on! Tell us what you think of our article on Quora revenue model in the comments section. A startup consultant, dreamer, traveller, and philomath. Aashish has worked with over 50 startups and successfully helped them ideate, raise money, and succeed.
When not working, he can be found hiking, camping, and stargazing. Yes, add me to your mailing list. This site uses Akismet to reduce spam. Learn how your comment data is processed. They are getting paid to manipulate. Initially, it had no revenue until With an aim to have a three-digit growth rate, the sole motive of Quora is to generate high-quality answers to the questions that are asked by its users who run into millions.
Over the years Quora has become a very reliable platform for getting answers regarding almost all the niches that exist. When it was launched in it had no particular revenue earning source.
The most important activity in Quora is answering questions posted by its users. The platform demarcates each question based on the topics. These umbrella topics are known as spaces and the users will get a chance to choose their space. Quora also categorises the feed in a very personalised manner depending on the interest and activities of the user in the platform. Various companies find it as a great opportunity to share their stand in a very detailed manner through these answers.
Its major resource is its user base. They have a very enthusiastic community that asks questions and answers them. They have been funded by many investors through various stages of funding. One such popular funding which changes the game of Quora was that of As it further expanded to being a platform that promoted advertisements , companies that wanted to promote their products and services became a very important resource.
Its very friendly user interface and educated consumer base have significantly helped in improving activities in Quora. Apart from random questions and answers it also allows business profiles to start accounts and make use of promoted answers.
As mentioned earlier apart from the benefit of getting a platform to share their stand, they are also allowed to promote their brand in such a way that their answers come first.
However, it is not in a dangerous manner. The users also have the right to like, upvote and comment on answers which will increase their reach and credibility. The reason Quora been very popular even after a long time since its launch is because of its wide audience base.
It does not have a particular age group as the target audience. Their services are solely dependent on the interest of the user and customise their experiences accordingly. A unique factor about the business model is that one can observe a blend of both Facebook and Google in their methodology. You may also decide to follow them as a way to boost your activity level and get more insightful questions appearing on the home screen.
You have the ability to review your stats to see how many people are viewing and answering the questions that you ask. It will also help you to understand more about what questions people are more likely to answer so that you can be more successful in the future. As you answer questions, there is the opportunity to include a link. These can be included within your response so that people can click on it. If one of your side hustles is affiliate marketing, you can make money on Quora.
Find the question from your feed or search Quora on the topic you feel comfortable answering. You can add as many credentials as you wish. Once your credential is in place, you will want to go ahead and provide the answer. Click on a word or phrase you want the link attached to and click on the button below.
You can include more than one link throughout your response. The recommended length of an answer is between and words. Ideally, you should also keep your paragraphs to no more than 4 lines. In order to create your business profile, you will click on your photo in the top right of the platform.
Click on your name, where you will be brought to the various aspects of your profile. Take your time to think about the various things you want to include. You can add as many credentials in the field of employment, education, and location as you desire.
The rest of your profile will be built based on your Quora activity. Additionally, people have the ability to follow you, notify you, and ask you a question directly. It is in your best interest to be as thorough as possible as it will offer confidence as you continue to build your brand and make money on Quora. Just as you review stats for the questions you ask, you can also see more about the questions you answer.
Answers can be rated with an upvote or a downvote. It is also possible to share an answer into a space or onto other social media platforms.
These are the options you have when you review answers and the stats you can view when you decide to dig a little deeper. What are Quora Spaces? This is an idea that launched in It will be advantageous for you to get involved in Quora Spaces so that you can get more followers, find questions that you can answer, and engage in a community that could bring you more affiliate clicks or traffic to your business.
From there, you are brought to the main area of Quora Spaces. After your space is created, you can share interests, curate content, and even host discussions.
0コメント